Advertising and Public Relations
Number of Seats: 25
Minimum Qualification: Graduation with 50% aggregate marks |
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| Curriculum |
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- Communication concepts and functions
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a. Forms of communication
b. Communication Models
c. Theories of Mass Communication
d. Communication Research
e. Market research - Principles and Methods
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- Marketing Concepts
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a. Theories and models of marketing
b. Core marketing Concepts
c. Consumer Behavior
d. Social Marketing
e. Marketing Communication
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- Brand Management
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a. Brand positioning
b. Developing brand solution
c. Planning process
d. Creative Development & Strategy
e. Executing the idea across all relevant media channels
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| Second Semester |
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- Advertising Management
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a. Principles of Advertising
b. Evolution and History
c. Types of Advertising
d. Agency functions
e. Strategic Planning
h. Campaign Planning
g. Media Planning and Buying
h. Oral and Visual Communication
i. Graphics and Production
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- Creativity in Advertising
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a. Creative Writing
b. Copy writing
c. Print, Radio and TVC creation.
d. Poster and Exhibit making
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- Workshops
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a. Communication
b. Planning
c. Creativity
d. Presentation Skills
e. Brand Positioning
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| Third Semester |
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- Media Fest Event
- Project
- Public Relations
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a. PR Theories and models
b. PR Campaign & Strategy
c. PR Writing and writing press releases
d. Corporate Communication
e. Business Communication
f. Media Relations
g. PR for corporate, development sector and celebrity
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