SAIMC is a centre for creative learning in mass communication that lays emphasis on a holistic, individual growth for a deeper understanding of creative expressions in mass media. It is a non-profit institution providing quality education and training for a career in mass communications. Simultaneously SAIMC continuously conducts research on bringing in a higher order of consciousness and value in the media industry by imparting the skills based in the principles of Integral education as propounded by Sri Aurobindo and The Mother.